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1. SEO – WordPress provides good search engine optimization (SEO) right out of the box. There are a few tweaks you need to make, but there are many seo benefits that WordPress provides for free. In fact Google’s own Matt Cutts says WordPress is “made to do SEO well”

2. Content – it is easy to update content on your website without knowing HTML. Do you hate the idea of having to learn to use a complex HTML editor tool like Dreamweaver? Do you have to “ask” your webmaster every time you want to make a small change to your website? Well no longer – once WordPress is set up for you, you can easily create new pages or edit existing pages using a simple rich text editor.

3. Extensions – There is a thriving ecosystem of developers creating themes and plug-ins – imagine the ability to extend your website with polls, contact forms, ratings or hundreds of other cool features.

4. Long Life - Wordpress websites can be easily updated and modernised without having to redo all the original website coding.

5. Effectiveness. Pound for pound Wordpress sites deliver more functionality and a better surfing experience - that in turn leads to more leads and ultimately more customers!