“You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time.”

This quote, often attributed to Abraham Lincoln would surely resonate with many online marketers if it were  amended to read thus – “You can fool GOOGLE some of the time, but you can not fool GOOGLE all of the time.” !

Following the recent updates to the way Google works out what the surfer wants to see when they enter a search term – quite a few websites will have fallen dramatically in the Search Engine Rankings.

Those updates nicknamed ‘penguin’ – have caused some web design firms and their customers plenty of problems – many sites will have been penalised for trying to unfairly obtain high page rankings by using techniques frowned upon by Google.

Hull web design company ThriftySites have a great record – both with Google and with our clients – over 90% of our customers find their sites on page one of Google in no time at all – and we do very little in the way of additional optimisation.

Instead we focus on the basics!

Get the simple stuff right and Search engine rankings will follow.

The most important single element in any website design has nothing to do with the appearance or style of the site – It’s the content! A site that looks great but has poorly written or non relevant content will always fare badly in the rankings. Stuffing a page full of keywords won’t work either – Google is on to that one already! Content is often left to the last minute, and that’s a big mistake.

Not only do we help you with your website design  [using the WordPress blogging software platform] – we can help you get the content right too!

Give us a few notes and we can organise pages of useful, relevant content that’s useful to your readers, and loved by Google! We can keep your blog up to date and create your Twitter tweets and Facebook updates too if needed!

Based in Hull, East Yorkshire, we offer more than just a web design service. We can help with all aspects of on line marketing and sales.

Well that may have been the plan but it certainly seems to be a long distance away from becoming reality! For many of us the plain truth is that computers have probably created twice as much paper as we had before they came along!

Whilst the paperless office remains a Utopian dream for most people – some folks are actually getting on with turning it into reality – And right now I’m trying to be among that number!

It is not easy to shred stuff that you think you MAY need to keep – PLUS it takes nerve to throw away stuff that could POSSIBLY be useful – but it can be done.

This project is the result of a visit to Staples – my favourite office supplier, during the visit I discovered I was due a refund – BUT I needed a copy of the original invoice to get the cash. Trouble is my paperwork goes to the book keeper and is difficult to get hold of afterwards.

That set me thinking about scanning and storing copies of documents  as they arrived in the office. That, in turn has led to my little paperless project!

I’ve developed a system that has allowed me to eliminate all but a slim handful of papers from my formerly littered desk top.

I scan my documents and convert them to PDF files that use optical character recognition (OCR) software – digital copies of document text (so I can search, select, or copy it). I transfer the files with a couple of quick clicks into a specific folder and they are automatically uploaded for safe keeping.

I then take a last look at the piece of paper and either shred it or put it into the box that goes to the book keeper each month!

The system is pretty quick, it’s cheap because it uses free or low cost software and my existing old scanner – and whats more, it really works.

As a result, I have more free space on my desk and in my file cabinets, and almost every piece of paper in my files — old tax forms, letters from my bank, and more, as well as new stuff that still comes in — is now searchable, easy to back up, and accessible from just about anywhere.

Hull Website Design | As well as offering the best in low cost website design using WordPress, we take care of many other technical issues for our clients. Contact us today for more information.

Advantage number 4 of using WordPress as a platform for your website has to be it’s flexibility.

With ‘hand made’ or ‘template driven’ website designs the ability to add a couple of extra pages or a new section or menu item, can be a daunting process – often requiring a lot of rethinking and reworking of the original code used to build the site.

With WordPress most of these changes become run of the mill options that require little or no structural changes to your layout.

Effectively this means that your wordpress site can grow as you grow – starting out as a simple 3 or 4 page ‘brochure site’ and developing to meet your needs as you expand or grow your on line presence.

Adding pages, new content and information is a very ‘Search Engine Friendly’ thing to do as well – Professor 0′Google loves up to date content and will rank your site accordingly.

Anything that makes it easier to expand and update your website has to be a good thing – representing a lot of time and money saved further down the line.

With a wide range of Themes or Skins available – its also possible to change the look and feel of your site fairly easily too – without affecting your existing content too much – more time saved!

WordPress advantage number 4 – Flexibility

Hull Web Site Design –  Contact us for more information.  Find out how a WordPress  web site can help your business.

WordPress is very widely acknowledged to be a very ‘Google Friendly’ platform to build a website on, in addition it has the great benefit of being very ‘People Friendly’ too.

Lets face it if you’ve worked your cotton socks off trying to get into Professor O’Googles good books – you don’t want to waste the effort by having a page that’s confusing or downright difficult for your visitors to understand.

Folks using the Web have one thing in common – they are all searching for information – and if your site make it hard to find – they’re off!

It’s a simple, but often overlooked fact that people surfing the Internet give your site around 7 seconds of their time – During that 7 seconds they decide whether or not they’ve found what they are looking for and make their next click accordingly.

Whether you use the built in menu system in WordPress or one that comes packaged with some of the more professional themes, your site will benefit from a clear, uncluttered navigation system.

Whilst it is possible to move your navigation bar from the top to the side columns of the page, it’s probably not to be recommended – in the old days a side bar navigation was the standard convention – but today’s modern surfers expect to see their ‘nav bar’ across the top of the page – moving it to the side of the page also takes away some of the most valuable content area from your site too!

So the third advantage of using WordPress for your website is – A simple to understand navigation system