There are several common misconceptions about websites: here are our top three.
1. My Business Doesn’t Need a Website
Yes it does. That may sound flippant, but the internet is the modern equivalent of the yellow pages. If you have a business then you need a site. It is not enough to simply have a Facebook page - not everyone has a Facebook profile; its search facilities are woeful; and people tend to use the big search engines like Google to look for businesses - you’d be mad not to be listed in there! A website acts as a brochure of your services, a contact listing, and can keep customers updated on your latest products.
2. Anyone Can Build A Website
Well, sort of… It is indeed possible for an enthusiastic amateur to make a web page, but those days have almost been consigned to the dustbin. It is the safe choice to enrol an expert to set up your website as it makes the whole process much smoother and lets you focus on the important things: running your business and updating the content. A properly designed website will cut costs in the long run.
3. Websites Are Expensive
A website need not be expensive. You can have a simple one set up and managed for a low monthly cost, and enjoy all of the benefits of an internet presence without having to take out a second mortgage. It is a good idea to compare the deals of different companies as some will specialise in design; others will place an emphasis on content or “Search Engine Optimisation” and the really good companies will be able to offer a combination that covers all of the bases.
Don’t let yourself be left behind: a website is your shop window to the world, and like a listing in the yellow pages, it is quickly becoming the main way for potential customers to find you.