You work hard on your business every day. It’s easy to get lost when you are constantly trying to attract new business. But there’s a source of business that is often neglected: your existing customers.
Why Keep in Touch?
People need to be periodically reminded that you exist. They have their own lives to attend to, and the longer you leave it between contacting them, the more likely they are to forget about you. It’s not personal: they really meant it when they told you how happy they were with your services but by the time it comes to needing them again you need to convince them to come back. Getting customers to use you again is far, far easier than attracting brand new customers – and both sides know what to expect.
The easiest way to keep in touch with people these days is by email. It costs nothing to send an email – and you can even use tools such as Mailchimp to automate your mails to a mailing list.
What Should I Say?
Don’t sell, sell, sell. It is usually most effective to combine sales with interesting or useful information. You can use an automated email tool to plan out a campaign. Perhaps you could send out a ‘sales’ email every quarter, and just send some useful information about your industry in the other months. If you also keep a blog then you could send them the titles of your blog posts, a paragraph to get them interested, and a link to take them to your website.
How often is too often?
How often to email depends totally upon your business and your customers. As a rule of thumb, an email every month or so will be often enough to keep you in customers’ minds, but not so often as to put you straight in their spam box.
Emailing often reminds customers that you are there and acts as a ‘soft prompt’ if they are planning to buy something that you can provide. Make sure your emails are interesting and engaging. If you would like to plan out an email or blogging campaign, we can help: contact us today to see how we can help.