Reviews have become an essential part of my online buying process - are you the same?
The fact is, that we are all looking for trust signals, a reason to choose one supplier or one product over another - and recent stats have shown that a massive 90% of us are influenced by them. We also know that online reviews can help Google evaluate the quality of a website for ranking purposes.
Good Reviews make a BIG difference to clients.
Firstly they certainly help to make your business more attractive to potential clients - It’s likely that the site with good reviews will get better quality, more ‘ready to buy’ traffic, than a site that has no reviews or bad reviews. That’s just human nature I think. Certainly, I visit the supplier with the best rating first - whether I’m in Google, looking for local goods and services or doing an Amazon search for products.
Good Reviews also matter to Google
When it comes to ranking your website in the SERPS [Search Engine Results Pages], Quite a lot of weighting is applied for sites with good third party reviews - some experts claim that they can influence your position by as much as 10% overall - that’s a massive advantage over competitors who don’t bother to acquire good third party testimonials.
So how do you get started with online reviews?
Which online review service should you choose and how do you get your customers to write them?
With some online review sites, the reviews submitted are exclusively restricted to that website, and therefore have no impact on your Google Rating. It makes sense then, to choose a review website that Google does use if you want your reviews to help in terms of SEO. Some review websites like Yelp, discourage you from asking customers to leave a review directly, whilst others, including Google Reviews, encourage you to obtain customer reviews. All sites discourage the solicitation of positive reviews, however, and any tactics used to obtain reviews should be neutral in tone. Make sure that whatever review site you decide to use, you are familiar with their individual rules. My own tactic is simple in the extreme, send a polite email to the client with a link to your Google
My own tactic is simple in the extreme, send a polite email to the client with a link to your Google reviews page and leave the rest up to them!