3 Mistakes to Avoid at All Costs
It seems like everyone has a website these days, and it is tempting to jump in with both feet to get an online presence for your business, but before you do so it is important to stop and think and avoid making some simple mistakes that could be costly.
You Spell that How?
You may have picked up www.cakes_&;_treats123.uk/home at a low cost but how on earth are you going to describe it over the telephone? And will it be easy to read on your leaflets and brochures? It’s worth taking the time to think about your website address and make sure it is easy for your customers to find.
This Page Is Under Construction
How many times have you been to check out a website to find out more and been confronted with a page saying “This Site is Under Construction”. Nothing will switch off visitors more than this, so you should at least put up a simple homepage with details about your business, contact details, and links to your social media accounts.
Your Site Was Last Updated… When?
If you do not keep your website updated then your customers may lack confidence. They could worry that your business is slow to respond, or even presume that you have gone out of business. This does not necessarily mean that you have to constantly refresh your website pages, but you should keep something updating on a regular basis. A good idea is to ask your web design team to incorporate a Twitter or Facebook feed that shows your regular updates, or to maintain a ‘blog’ to keep your customers updated with what you are doing. If you struggle to fit this in, it is possible to purchase packages from your website provider so they can keep it updated for you.
Proper Planning Prevents Poor Performance
So there you go: take some time to plan, and make sure your site is ready before you start to promote it, and keep your customers’ confidence.