Web Design Hull - Know your MWR’s - Most wanted Responses
Some time ago I learned about a simple concept that can have a big impact on your business and your website - That concept is Most Wanted Response.
If you want to get any kind of results from your website - you have to start thinking about what you want visitors to do when they visit - in other words, you need to plan things so that you get the response you want from your site. Many people make the mistake of having a great looking website, that doesn’t seem to have much purpose. Frankly, if you want to get any results at all - you can’t just sit back and hope for the best - you need to plan your MWR’s.
Three common Web Design MWR objectives
#1 Make a sale = MWR 1
Clearly, if you have an online shop or any kind of e-commerce facility, the primary objective of your site will be to make a sale - So you need to bring readers to a page where they are given every opportunity to purchase - ideally the page in question will do everything possible to convince the reader to buy. But what if they aren’t ready yet? What if they need more information? Perhaps they are new to your site and don’t have enough trust in you or your product. These days people rely on trust signals - such as reviews and testimonials from your existing customers or previous clients. One way to move these surfers a little further down the sales pipeline is to offer more information via email.
#2 Collect an Email Address = MWR 2
An email list makes growing a successful business a whole lot easier because it increases your chances of succeeding when you’re selling products. List building is not as hard as some people think it is. Those people are usually doing things wrong. A great way to gain subscriptions and build your email list is with effective opt-in boxes. They’re an easy way to gather email addresses. You can offer your visitors something that they value, such as a newsletter, or an informative report or ebook—in exchange for their email address. Make sure that you really give people what you promised, and be sure to provide your “freebie” in an easy-to-access format, such as a PDF. You don’t want to tick off your prospective customers by giving them the wrong item, especially if it’s one they can’t even open.
#3 Building your readership = MWR3
The MWR of blogging, or adding website content is building readership.You want to do everything you can to increase your number of readers and keep them coming back for more. Provide valuable blog posts and interact with your readers by responding to their comments and emails. By helping your readers solve problems and taking the time to show you care about them, you’ll create a group of loyal followers, who will reward you back by purchasing your product recommendations.
Don’t Get Sidetracked. Remember Your MWR!
Whenever you decide to create a new web page - redesign your website, create a new blog post or refresh your site content - You should try to focus on the MWR that you are hoping to achieve. Getting sidetracked is incredibly easy, but your time is valuable, so why waste it?
Always remember your MWR. If you aren’t getting the response you want, tweak things and make improvements