I’ve recently come across 2  undocumented and little-known ways to use your Gmail address that can give you greater control over your inbox and maybe save you some time and headaches. 

When you first choose your Gmail address, you actually get a lot more than just “yourusername@gmail.com.” 
Here are two different ways you can modify your Gmail address and still get your mail:
  • ADD a plus (“+”) sign and any combination of words or numbers after your email address. For example, if your name was oldgoogler@gmail.com, you could send mail to oldgoogler+friends@gmail.com or oldgoogler+mailinglists@gmail.com.
  • Insert one or several dots (“.”) anywhere inside your email address. Gmail doesn’t recognise full stops as characters in addresses — it will ignore them. For example, you could tell people your address was oldgoogler@gmail.com, old.googler@gmail.com or old.googler.lists@gmail.com. - You WILL still receive mail at all the variations.

Why Bother?
Well, the real value in being able to manipulate your email address is that it makes it really easy to make filters based on the variations.

Let’s Face It:
We’ve all signed up for free trials from time to time and sometimes they prove their worth and we end up taking the full or paid version - that’s fine.  but what I find annoying is the deluge of cajoling messages that follow the initial sign up!
It gets truly  annoying when you are trialling several different software products for a project such as looking at 3 or 4 CRM systems or such like
The answer is to use a dedicated mail variant when you do the sign up - something like  oldgoogler+signups@gmail.com  and setup a filter to either automatically delete them or archive them away so they they don’t cram the inbox to overflowing at a time when all you really want to do is get on with actually evaluating the software 🙂
It’s a great way to deal with organisations that you think might pass on your information.
For example, I added “+charity” when I gave money to an organisation once, and now when I see emails from other firms using that address, I know how they got it. Simple Solution: set up a filter to auto-delete them.
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Steve Elliott

Owner | Proprietor at ThriftySites
Getting to know about you and your business is an integral part of any successful project – and you’re part of that process. No two firms are the same and frankly, the person who knows best about your business is you. That’s why we work in partnership with clients. We want you to be successful online and we need you to tell your friends and business contacts how great the experience has been for you. Because that’s how we get 90% of new clients, by word of mouth and referral.

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