Many folks would point to the cost advantages of WordPress for creating a website - the basic software is free.

But to my mind there are more things than cost to consider - when you are creating the focal point of all your marketing endeavours!

That's right

The Focal Point of ALL your marketing activity is your website.

Gone are the days when a few pages of 'brochure' style text would do the trick. Today we all need sites that add value to the bottom line - either by creating sales directly or collecting information from prospects.

Long before we can make a sale or collect an email address - we have to be seen.

And WordPress has fantastic synergy with the search engines - particularly when the site is regularly updated.

Advantage Number 1 of using WordPress for your website, in my opinion,  is summed up in two words 'GOOGLE FRIENDLY'

The advantages of being found in Google's Index - especially on the first page, cannot be underestimated. It is the holy Grail of online marketing for most business owners.

Henry Ford once said - 'Nothing happens until something is sold' Perhaps in today's fiercely competitive business world we should add  'Nothing can happen unless the customer can find you'

Part and parcel of being Google friendly is being up to date with content, news and updates.

Just put yourself into Professor O'Googles shoes for a moment!

Your job is to give folks what they came looking for - if you don't deliver the right results, time after time, consistently, they'll be off to some other search engine, and that is not a good thing, bearing in mind the income that Google generates.

It figures that to make your job easier, you need to use a machine and a lot of number crunching software - so that your answers are exactly what the surfer needs, every time!

Surfers visit Google looking for information and that information is delivered back to us by the search engine in the way that the system thinks we want to see it - Google uses a number of complex calculations, known as the Google Algorithm, to determine the order in which web pages are displayed following a search query.

The relevance of the information on a site forms a part of the criteria - and when the site was last updated has a bearing on this relevancy - according to most SEO Experts.

And lets face it -this makes perfect sense - nobody wants to read out of date information or visit a website that has a 'last updated October 21 2006' notice on the home page!

So Number TWO of the advantages of using WordPress must be 'Ease of Updating' .

Once it has been correctly set up the WordPress structure makes it easy to add and update material quickly - in fact many folks say that if you can use Microsoft Word you 'll master updating a WordPress site in a few minutes!

The third advantage of using WordPress as a platform for your website has to be its flexibility.

With 'hand made' or 'template driven' website designs the ability to add a couple of extra pages or a new section or menu item, can be a daunting process - often requiring a lot of rethinking and reworking of the original code used to build the site.

With WordPress, most of these changes become run of the mill options that require little or no structural changes to your layout.

Effectively this means that your WordPress site can grow as you grow - starting out as a simple 3 or 4 page 'brochure site' and developing to meet your needs as you expand or grow your online presence.

Adding pages, new content and information is a very 'Search Engine Friendly' thing to do as well - Google loves up to date content and will rank your site accordingly.

Anything that makes it easier to expand and update your website has to be a good thing - representing a lot of time and money saved further down the line.

With a wide range of Themes or Skins available - its also possible to change the look and feel of your site fairly easily too - without affecting your existing content too much - more time saved!

WordPress advantage number 3 - Flexibility

With it's flexible design, Google friendly coding, and robust structure, it's easy to see why WordPress has become the software product of choice for us here at ThriftySites. Everything these days comes down to cost it would seem, but WordPress is more than a cost efficient choice - it's the right choice, because it gets results.

In 2019, 90% of our clients at ThriftySites find their websites appearing on page one of Google shortly after publication.

WordPress's fourth attribute to my mind has to be the ease of any upgrades.

The software itself is constantly being improved and upgraded and the number of additional features that can be added, using 'plugins' or add-ons, increases daily.

It is possible to start with a simple four or five page 'brochure' web site, which can evolve over time into a much larger and more complex offering - including full e-commerce capability where required.

Once a WordPress site is up and running it is relatively straightforward to upgrade functionality, alter the look and feel of the site and add additional pages of content.

This flexibility makes the site easy to use - and an easy to use site gets updated more often than one that utilises a complex routine to change a few words or pictures.

Regular updating serves two main purposes - your surfers are always getting the benefit of fresh up to date content - which is why they use the INTERNET in the first place, as opposed to an out of date paper directory.

Plus our old chum Professor O'Google likes fresh content too - thats his job you see. The Google business objective is to show surfers relevant, up to date content that matches what the surfer is looking for, if your information is more up to date and relevant than your competitor, then you should appear higher in the rankings .

So advantage number 4 of using WordPress - it can grow with you - it's flexible and upgrade-able.

Contact us today for affordable web design in Hull, using WordPress - the best website software solution.