Snagging the perfect customer for your business can be a difficult task. In 2022, customers want a fast and easy process that gets them from A to B without all the fuss in-between. How can you deliver that kind of value without losing out on potential sales?

Having your prices listed directly on your website offers your customers a 2022 style approach to sales. Give them something that speaks their language, and they will keep coming back for more.

Benefits to Price Lists and Menu

The world is rapidly changing, and as the next generation prefers a hands-off approach, your business must adapt in order to keep up. Price lists and menus are one effective way to stay ahead of your competitors, and here’s why.

• Customer Answers Own Questions: You have likely seen the traffic on your website. You can see the path the customer travels, and it might look erratic. They’re jumping from section to subsection, looking for an answer to their questions. They have decided they like your product, but the most essential question is nowhere to be found. “How much will it cost me?” Including price lists and menus along with your offering can lead to more sales because your customer can make an immediate educated decision.
• Millennials Hate the Sales Pitch: Let’s face it. Millennials have started making up a significant portion of the market. They are currently the largest percentage of the workforce, and that means focusing on creating a more straightforward buying process for them. Millennials want to guide their own purchasing process and are sceptical about salespeople altogether. They would much rather know the price and not have to worry about whether or not a salesperson is trying to increase their commission. This is why they are abandoning shopping experiences such as the traditional car lot and moving toward online dealerships where the salesperson doesn’t exist.
• The Next Generation Hates the Old Way: While your customers over the age of 35 probably still check the mail, make phone calls, and might even still be writing cheques, the next generation avoids those behaviours like the plague. Talking on the phone is a nuisance and often causes anxiety. Getting mail is fun but not essential. Email exists for a reason. Writing cheques? What are those? This type of operating extends to how they make purchases. They don’t want a phone consultation. They likely won’t respond to your mailers. If they can’t debit or Google/Apple Pay it, they likely won’t make the purchase. If you are not available through Google and your price isn’t readily available, you are not even on their radar. Thank you. Next.

Meet Them Where They Are

Customers are no longer willing to meet you halfway. It is your responsibility as a business owner to meet them where they are and make the sale there. Will you lose out on upsells? Maybe. Will they pay more for a service that they likely could have negotiated? Probably.  The alternative is losing a potential customer altogether.

Create price lists and menus and get that on your website today. Delaying will only lose you business. Join the rest of us in 2022 and radically change your business for the better.