Are Your Customers Seeing Your Messages?

Steve Elliott

26 May 2018

This is one of those perennial questions that crops up in my mailbox on a regular basis and over the years I've found that the pattern has been consistent, despite the massive increases in spam, newsletters and general inbox congestion.

I've found that the best time to send your sales / bulk email out is is EARLY MORNING

Sending email the night before will invariably result in your message sinking to the bottom of a pretty big pile of junk.

Sending mail later in the day runs the risk of it not getting seen until later - when once again the mailboxes will be filling up

How often should you send emails to prospects? Well that really depends on the type of email and prospects, but generally speaking sending 1 - 4 emails a month is considered about the norm.

It's worth noting that research about sharing on social media indicates that the prime time for getting noticed is on midweek days and at weekends.

So have a lie in on Monday and get an early start to your weekend on Friday! And the best times to post on social media - experts also seem to agree that the two best times are NOON and 6PM